ADVANCED TYPOGRAPHY-TASK 3

十一月 29, 2023

ADVANCED TYPOGRAPHY-TASK 3

Advanced Typography /Task 2

19.10.2023 - 28.11.2023 // Week 8 - Week 14

Ma Ruisheng 0347125

Advanced Typography /Bachelor of Design (Honours) in Creative Media

Task 3

Lecture

TASK2

Introduction

Task 3

In this task, we need to look for a font that can be innovated through observation. So I made relevant ppt first.

On the advice of Mr. vionds, I decided to do a third.

progress 22/10/2023

progress 25/10/2023

Having determined my base shape, I made all the other letters.

progress 25/10/2023

progress 1/11/2023

final work

final work-jpg 11/11/2023

final work-pdf 11/11/2023

Once the fonts are done, I import them into fontlab 8.

progress 22/11/2023

I adjusted the spacing of each letter.

progress 22/11/2023

The next step is to design the poster for the font.

progress 25/11/2023

final work

final work-jpg 29/11/2023

final work -jpg 29/11/2023

final work-jpg 29/11/2023

final work -pdf 29/11/2023

final work 29/11/2023

Download my font: cookieMRS

Feedback

week 9: Can continue to create according to idea3, can be appropriate to integrate potato chip related elements.

week 10:I need to adjust the tilt direction and size of capital letters.

week 11: All fonts and numbers need to be the same weight.

week 12: still work on.

Reflection

Experience：

At the beginning of this work, we need to look for a font that is about to be created by ourselves. I began to notice the fonts of some products around me. And in the process, I learned a lot about the way to make fonts

observation：

In the first version of the font, I did not fully grasp the ability to make the edges of the font the same thickness, and after several rounds of revision, I found the feeling and made the final version.

finding：

In the very beginning, after I decided which font to make, I started to make it. In the process of doing it, I found that these things became easier for me, and even in the process of doing it, I enjoyed the process of designing fonts. After adjusting the font in the later stage to generate my own font, I felt very satisfied.

Further reading

1. The Grid System:Vignelli emphasizes the importance of the grid system in design. He explains how a grid provides structure and clarity to visual communication, helping designers organize information effectively.

2. Typography: The book delves into Vignelli's views on typography, discussing the significance of typefaces, fonts, and their use in design. He stresses the importance of choosing appropriate typefaces for specific contexts.

3. Colors: Vignelli discusses the use of color in design, emphasizing simplicity and a limited color palette. He provides guidance on how to use color effectively to convey meaning and create visual harmony.

4. Paper Sizes and Formats:The book covers Vignelli's approach to standardizing paper sizes and formats, promoting simplicity and consistency in design.

5. Discipline in Design: Vignelli advocates for discipline in design, urging designers to adhere to a set of rules and principles. He believes that this discipline is essential for achieving timeless and effective design.

6. Visual Hierarchy: The concept of visual hierarchy is explored, explaining how to prioritize and organize information in a way that guides the viewer's eye through a design in a logical and meaningful way.

7. Intuition vs. Rules: Vignelli discusses the balance between intuition and adherence to design rules. While he acknowledges the importance of intuition, he also stresses the significance of a strong foundation in design principles.

"Vignelli Classic" is known for its simple and clear design principles. It provides a valuable resource for designers, especially those interested in graphic design, branding and visual communication. The book reflects Vignelli's minimalist and modernist design philosophy, which I think had a major impact on the design world.

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Ma Ruisheng