ADVANCED TYPOGRAPHY-- TASK 2
Advanced Typography /Task 2
19.09.2023 - 19.09.2023 // Week 4 - Week 7
Ma Ruisheng 0347125
Advanced Typography /Bachelor of Design (Honours) in Creative Media
Task 2
Lecture
Certainly, here's a summary of the historical development of
letterforms and writing styles with some synonymous phrases:
The earliest mechanically produced letterforms were crafted to closely
resemble handwriting. Handwriting served as the model for form, spacing,
and conventions that mechanical type aimed to emulate.
The earliest writing system, originating from left to right and
evolving from pictograms, featured:
Ideograms, which directly represented the objects they depicted.
Determinatives, used to indicate that preceding signs functioned as
phonograms and conveyed the general idea of the word.
Phonograms, representing sounds to spell out individual words.
In early Greek (5th century B.C.E.), letters were drawn freehand,
devoid of compasses and rulers, and had no serifs. Over time, these
letters developed thicker strokes, reduced apertures, and introduced
serifs.
Roman Uncials, by the 4th century, saw Roman letters adopting more
rounded shapes, allowing for quicker writing with fewer strokes.
English Half Uncials (8th century) in England featured a slanted and
condensed variation of uncial script.
Carolingian Minuscule introduced capital letters at sentence
beginnings, spaces between words, and punctuation. This style influenced
Humanistic writing in the fifteenth century, which, in turn, served as
the foundation for our lowercase Roman type.
Black Letter (12-15th century) was characterized by tight spacing and
condensed lettering, emphasizing evenly spaced vertical elements.
Reduced line and letter spacing helped economize materials in book
production.
The Italian Renaissance witnessed the rediscovery of letterforms known
as Antica. The Renaissance's emphasis on form analysis, applied to art
and architecture, was also directed toward letterforms, resulting in
more perfected and rationalized letter shapes.
Introduction
Certainly, here's a summary of the historical development of
letterforms and writing styles with some synonymous phrases:
The earliest mechanically produced letterforms were crafted to closely
resemble handwriting. Handwriting served as the model for form, spacing,
and conventions that mechanical type aimed to emulate.
The earliest writing system, originating from left to right and
evolving from pictograms, featured:
Ideograms, which directly represented the objects they depicted.
Determinatives, used to indicate that preceding signs functioned as
phonograms and conveyed the general idea of the word.
Phonograms, representing sounds to spell out individual words.
In early Greek (5th century B.C.E.), letters were drawn freehand,
devoid of compasses and rulers, and had no serifs. Over time, these
letters developed thicker strokes, reduced apertures, and introduced
serifs.
Roman Uncials, by the 4th century, saw Roman letters adopting more
rounded shapes, allowing for quicker writing with fewer strokes.
English Half Uncials (8th century) in England featured a slanted and
condensed variation of uncial script.
Carolingian Minuscule introduced capital letters at sentence
beginnings, spaces between words, and punctuation. This style influenced
Humanistic writing in the fifteenth century, which, in turn, served as
the foundation for our lowercase Roman type.
Black Letter (12-15th century) was characterized by tight spacing and
condensed lettering, emphasizing evenly spaced vertical elements.
Reduced line and letter spacing helped economize materials in book
production.
The Italian Renaissance witnessed the rediscovery of letterforms known
as Antica. The Renaissance's emphasis on form analysis, applied to art
and architecture, was also directed toward letterforms, resulting in
more perfected and rationalized letter shapes.
Task 2A: typo Artwork
research
I did some research before I started this assignment.
I found that these works not only changed the font, but also added some
corresponding elements according to the meaning and some of my own ideas.
After observation, I began to create some of my own works.
19/9/2023
19/9/2023
19/9/2023
24/9/2023
After getting some feedback, I made some modifications and got the final plan.
final work 27/9/2023-jpg
final work 27/9/2023-pdf
progress 1/10/2023
progress 1/10/2023
final animation 1/10/2023-gif
I started looking for color swatches and working on my label
design. This group of color palette is mainly black and gold,
symbolizing strong and resolute vitality.
color board 3/10/2023
In my design, I will use T-shirts, hats, pants and cups.
progress 3/10/2023
progress 3/10/2023
progress 3/10/2023
progress 3/10/2023
After getting feedback, I made some changes to the logo.
final work 27/9/2023-jpg
final work 27/9/2023-pdf
progress 1/10/2023
progress 1/10/2023
progress 3/10/2023
final work 8/10/2023-jpg
final work 8/10/2023-jpg
final work 8/10/2023-jpg
final work 8/10/2023-jpg
final work 8/10/2023-pdf
final work 10/10/2023-pdf
Feedback
week 4:The work needs to be balanced and recognizable.
week 6: It is necessary to change the logo on the clothes to be more characteristic and make some changes.
week7:The layout of the nine palace grid is OK, but the pants in the top right corner need to be enlarged to a more suitable size.
week 6: It is necessary to change the logo on the clothes to be more characteristic and make some changes.
week7:The layout of the nine palace grid is OK, but the pants in the top right corner need to be enlarged to a more suitable size.
Reflection
Experience：
In this study, I designed the font of my own name according to the design system I learned in the first assignment. I learned a lot of new design ideas in the process, and the simpler the design, the better it looks.
observation：
In the beginning of the design, I had fused the letters together so that the roots couldn't see what it was, and after being guided by MrVionds, I understood what to do.
finding：
In the process of design, I think we should not blindly pursue the sense of complex design. On the contrary, the design with simple structure is more distinctive in the appreciation of others.
Further reading
"The Vignelli Canon" covers important aspects of typography and typographic design, which are essential for graphic design.
Font selection: The book may explore how to choose the appropriate font to meet the needs of a specific design project. This may include discussing the categories, characteristics and uses of fonts.
Kerning and line spacing: The book may explain how to set the spacing between characters (kerning) and between lines (line spacing) for the best readability and visual effect.
Alignment and hierarchy: Books may emphasize the principle of alignment of text and elements to ensure that the elements on the page are visually aligned.
Color and typography: Books may discuss how color can be used to enhance typographic design, including the choice of text colors and background colors.
Responsive Design: If the book contains information about modern design trends and digital typography, responsive design may be discussed to accommodate different devices and screen sizes.
Practical examples: The book may include practical design cases to illustrate how these typographic principles can be applied to different types of projects, such as brochures, posters, magazines, websites, etc.
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