Creative Brand Strategy-- Task 3

 Creative Brand Strategy-- Task 3

Ma Ruisheng

0347125


Instructions

    


Task 3

In task3, I need to give four online activities and four offline activities for rebranding according to the journey map of task2. The four online campaigns are promotional videos, web pages, email holiday cards and social media. The four offline activities are packaging design, roll-up banner Design, Flyer design, billboard design and poster design. Since my main goal was to reshape the logo, I made the logo first.

I drew the draft first.

draft

digital draft
According to the modification suggestions, I completed the final logo design.
final logo.jpg
Then I started to design the other parts.







final work
online
E-mail holiday card. jpg.
social media.jpg.

social media.jpg

social media.jpg.

social media.jpg.

social media.jpg.

social media.jpg.

social media.jpg.

social media.jpg.

social media.jpg.

social media
website.jpg.

offline

flyer.jpg

advertising board.jpg

poster.jpg

roll-up banner.jpg

packaging 1.jpg

packaging 1 back.jpg

packaging 2.jpg

packaging 2 back.jpg

      
final work


Feedback

WEEK 7 05 NOVEMBER 2024


FEEDBACK

Sketches of logos and other content can be modified and digitized.


WEEK 8 12 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK)


FEEDBACK

The logo needs to be further modified, and other content needs to be produced.


WEEK 9 19 NOVEMBER 2024


FEEDBACK

You can choose the newly modified logo, and continue to improve the rest of the content.


WEEK 10 26 NOVEMBER 2024


FEEDBACK

Websites need to be revamped, videos need more time and background music, holiday cards need more relevant elements.


WEEK 11 03 DECEMBER 2024


FEEDBACK

Continue to improve the promotional video, the social media part needs to be modified, and other content needs to be completed.


WEEK 12 10 DECEMBER 2024


FEEDBACK

Make final adjustments to social media, try to put the logo first or put a small logo on each page. Complete mockup and ppt.
















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