Creative Brand Strategy-- Task 3
Creative Brand Strategy-- Task 3
Ma Ruisheng
0347125
Task 3
In task3, I need to give four online activities and four offline activities for rebranding according to the journey map of task2. The four online campaigns are promotional videos, web pages, email holiday cards and social media. The four offline activities are packaging design, roll-up banner Design, Flyer design, billboard design and poster design. Since my main goal was to reshape the logo, I made the logo first.
I drew the draft first.
WEEK 7 05 NOVEMBER 2024
FEEDBACK
Sketches of logos and other content can be modified and digitized.
WEEK 8 12 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK)
FEEDBACK
The logo needs to be further modified, and other content needs to be produced.
WEEK 9 19 NOVEMBER 2024
FEEDBACK
You can choose the newly modified logo, and continue to improve the rest of the content.
WEEK 10 26 NOVEMBER 2024
FEEDBACK
Websites need to be revamped, videos need more time and background music, holiday cards need more relevant elements.
WEEK 11 03 DECEMBER 2024
FEEDBACK
Continue to improve the promotional video, the social media part needs to be modified, and other content needs to be completed.
WEEK 12 10 DECEMBER 2024
FEEDBACK
Make final adjustments to social media, try to put the logo first or put a small logo on each page. Complete mockup and ppt.





























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