Creative Brand Strategy---Task 1

Creative Brand Strategy-- Task 1

Ma Ruisheng

0347125

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Instructions

    

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Task 1A-- CASE STUDY

In task 1A, I needed to find a brand on my own that had gone through a rebranding process. I saw many brands on the site, but Buskin Robbins  piqued my greater interest. I searched relevant materials and learned about the process of rebranding.

final 

Task 1B--Campaign Proposal

In this project, I will make a campaign proposal for a snack brand. I went to the supermarket and my own house and looked at a lot of snacks and saw my favorite brand from childhood -Orion. This brand was very popular when I was a child, but gradually faded from the public's view over time. I did some research on the brand and analyzed some of the issues.

     

draft

After the tutor, I changed some, and add more information about the proposal.

      

final

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Feedback

WEEK 2 01 OCTOBER 2024

FEEDBACK

Choose any theme, preferably Tomorion to continue to improve propose.

NEXT PLAN OF ACTION

Continue the research on Tomorion.

WEEK 3 08 OCTOBER 2024

FEEDBACK

Add more rebranding reason to brand story. Edit the target audience, branding positioning need to edit to one sentence.keep last part to task 2. 

NEXT PLAN OF ACTION

Edit the part which need to change,make more research.