Brand Corporate Identity - Task 2

Brand Corporate Identity - Task 2

Ma Ruisheng 

0347125

---

Task 2

2A: LOGO RESEARCH & ANALYSIS

At the very beginning, I analyzed and analyzed the logos of some brands, which will be more helpful for my next task.

      

    2B

     

I did three ideas of my brand. and at the end, I chose the third one. Next, I made a mind map, which is helpful for my next logo design.

mind map 1

mind map 2

MIND MAP 3

After mind map , I did some draft of logo. At first, I just used more cake elements in my logo draft, after lecturer propose， I chose include both cake and delivrey elements draft.

week 3 draft

week3 draft

week 4 draft

I chose one of them in the sketch to digitize. Then, some lines, fonts, colors and so on were pushed closer to this logo. The final result was obtained.

     

After that, I did gif. 

logo.gif