Brand corporate identity - Task 1

Brand corporate identity

22/4/2024-2/8/2024

Ma Ruisheng

0347125

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Task 1 

    

    

Task 2

2A: LOGO RESEARCH & ANALYSIS

At the very beginning, I analyzed and analyzed the logos of some brands, which will be more helpful for my next task.

      

    2B

     

I did three ideas of my brand. and at the end, I chose the third one. Next, I made a mind map, which is helpful for my next logo design.

mind map 1

mind map 2

MIND MAP 3

After mind map , I did some draft of logo. At first, I just used more cake elements in my logo draft, after lecturer propose， I chose include both cake and delivrey elements draft.

week 3 draft

week3 draft

week 4 draft

I chose one of them in the sketch to digitize. Then, some lines, fonts, colors and so on were pushed closer to this logo. The final result was obtained.

     

After that, I did gif. 

logo.gif

Task 3B

I first did some market positioning and research, and analyzed my brand. 

     

I found some example for business card ,  invoice，letter head and envelope. And I did draft.

draft

draft

draft

when I get feedback, I make it digital.

when I get some feedback from Ms.Li, I did some change.

I mock up a few items.

final Application Compilation

       

    

final BRANDING POSITIONING

      

I used figma did a web for my brand.

for the social media，I post some actives on Instagram.

     

As for my brand environment, because it is an online brand without a physical store, I choose the roadside publicity.