ADVANCED TYPOGRAPHY--TASK 1

Advanced Typography /Task 1

29.08.2023 - 19.09.2023 // Week 1 - Week 4

Ma Ruisheng    0347125

Advanced Typography /Bachelor of Design (Honours) in Creative Media

Task 1

---

Lecture

week 1

In the new semester, Mr.Viond asked us to watch lecture1 videos in class. In the video, I learned about typographic systems. The first is the classification of typographic systems. typographic systems are divided into eight categories：AXIAL, RADIAL, DILATIONAL, RANDOM, GRID, MODULAR, TRANSITIONAL, BILATERAL. These eight systems are very important because all design is based on these eight systems.

• AXIAL

The elements are arranged on one or both sides of the axis. This is the most basic system in my opinion.

• RADIAL

All elements are arranged from a point towards the trend of the line that runs through the point. (Similar to the number arrangement on a clock.)

• DILATIONAL

Like concentric circles, the elements are arranged around concentric circles.

• RANDOM

Elements are arranged randomly on the page.

• GRID

Elements are arranged in a grid according to different information, and factors such as size create emphasis and hierarchy. 

• TRANSITIONAL

The elements can be distributed in a band, and the importance of different information can be indicated through fonts and other ways.

• MODULAR

The size of the module needs to be the same size, and it is best to use the same arrangement method for the elements in the module, which can look more neat and beautiful, and also facilitate later adjustment.

• BILATERAL

All elements need to be on the same axis of symmetry and symmetrical arrangement on both sides, which is more suitable for invitation cards or formal invitations. In order to make the design more flexible, you can make changes in the font.

week 2

Typographic composition

Principle of composition：emphasis, isolation, repetition, symmetry, asymmetry, alignment, perspective.

---

Introduction

---

Task 1

Research

• Axial

I did some searching on the Internet and I saw some designs that I wanted to use in my design.

research. 3/9/2023

research. 3/9/2023

• Radial

research. 3/9/2023

research. 3/9/2023

• Dilational

research. 4/9/2023

research. 4/9/2023

• Random

research. 4/9/2023

research. 4/9/2023

• Grid

research. 4/9/2023

• Transitional

research. 4/9/2023

• Axial

exercise.3/9/2023-jpg

exercise.3/9/2023-jpg

• Radial

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Dilational

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Random

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Grid

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Transitional

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Modular

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

• Bilateral

exercise. 4/9/2023-jpg

exercise. 4/9/2023-jpg

FINAL OUTCOME

AXIAL-FIANL 9/9/2023-JPG

RADIAL-FINAL 9/9/2023-JPG

DILATIONAL-FINAL 9/9/2023-JPG

RANDOM-FINAL 9/9/2023-JPG

TRANSITIONAL-FINAL 9/0/2023-JPG

BILATERAL-FINAL 9/9/2023-JPG

MODULAR-FINAL 9/9/2023-JPG

GRID-FINAL 9/9/2023-JPG

Final typographic system with grid pdf (9.9.2023)

Final typographic system pdf (9.9.2023)

Exercise 2

I first found two pictures for letter extraction.

13/9/2023

I found letters y h x b m in this picture.

13/9/2023

13/9/2023

I found letters s q s t n in this picture.

13/9/2023

process

13/9/2023

final n 16/9/2023-jpg

final q 16/9/2023-jpg

final s 16/9/2023-jpg

final t 16/9/2023-jpg

final x 16/9/2023-jpg

final work -pdf 15/9/2023

      

final work pdf 16/9/2023

After I had the letters all finished, I started planning the background.

poster 19/9/2023

     

final work 19/9/2023-jpg

final work 19/9/2023-pdf

---

Feedback

1 Axial:A line of symmetry should not start from a diagonal Angle. 2 Dilational: The outermost font should be changed. 3 grid and random are not representative enough. ALL FONTS SIZE SHOULD BE 8-12.

---

Reflection
Experience：

In this study, we first learned several basic systems of typesetting design, and applied these systems in our own design works, so that we can more clearly feel the changes and innovations the system brings to the works.

observation：

When doing exercises with Mr. Vionds, I always tend to overlook and don't understand clearly how the grid system and module system operate, which leads me to some confusion about these two contents.

finding：

I found that in the process of designing works, we need to connect all the systems and operations to create better design works. And clearly understanding the concept of design system can make the work more organized.

---

Further reading

"The Elements of Typographic Style" by Robert Bringhurst is a renowned and universally respected publication in the realm of typography and typographic design. This work is also often referred to as "The Elements of Typographic Style: Version 4.0."

This book offers a comprehensive and exhaustive manual on typography and typeface design that caters to readers of all skill levels, ranging from novices to seasoned designers. It provides an in-depth exploration of all facets of typography, offering lucid explanations and ample illustrative examples to elucidate key concepts.

Among the subjects addressed in "The Elements of Typographic Style" are:

1. Fundamental Aspects of Typeface and Typography: The book introduces the historical context, evolutionary journey, and classification of typefaces, while elucidating fundamental typography principles like letter spacing, line spacing, and font size.

2. Visual Characteristics of Typefaces: The book delves into the visual attributes of typefaces, including their shape, proportions, weight, and style, and demonstrates how these attributes can be harnessed to achieve specific design objectives.

3. Page Layout and Structural Elements: It elaborates on the principles governing page layout and organization, encompassing topics such as grid systems, column design, and the utilization of headings and subheadings.

4. Punctuation and Typographic Particulars: The book underscores the correct application of punctuation marks and underscores the significance of typographic details, including quotation marks, dashes, ellipses, and related elements.

5. Printing Techniques and Processes: It also provides insights into various printing techniques and processes, offering guidance on achieving optimal results in typesetting across diverse media.

"The Elements of Typographic Style" is celebrated for its thorough research, expansive knowledge base, and scrupulous attention to detail. Beyond offering practical guidance, it delves into the historical, cultural, and philosophical dimensions of typeface design and typography. Universally considered essential reading within the fields of typeface design and typography, this book stands as an indispensable reference for designers committed to achieving excellence.